When you are looking at an existing business process that you want to digitize (e.g. the existing process is mostly offline) or migrate (move off an existing solution to ServiceNow), success comes from learning about the current state, the needs and challenges the users experience, and the goals of the business. With those insights, you can then ideate on how to realize the transformation with the ServiceNow platform.

This play guides you through the methods to understand how the process occurs today, where it can be better and then to envision the solution on ServiceNow.

Understand

The first stage of the process is learn about your users and the current state process. The best method of doing this is to get right to the source by talking to an observing the users.

Learn from your users

Business processes are nothing without the users that interact along the way. It is important to understand how their expectations and behaviors shape the outcomes of the process.

Challenges and Opportunities

Identify what is working well and holding you back from achieving a stated goal.

Learn More...

User Interviews

Interact with the users to learn about their experiences and expectations with the technology or process you are looking to transform.

Learn More...

User Surveys

Get feedback at scale by asking questions from a large group of users.

Learn More...

Long Term Goal

Align stakeholders on the long term goals of the project.

Learn More...

Journey Mapping

Visualize a user’s interactions across multiple channels with a solution from the beginning towards the achievement of a goal.

Learn More...

Ideate

Once you have a strong understanding of the users and their relationship with the process, you are ready to start imagining a better future. The activities below will along you to focus on the future with limited time spent on “how it used to be”.

How Might We

Reframe backwards looking problem statements into challenge statements for a better future.

Learn More...

Prioritization

Delivery team and stakeholders come together to align on the rank order of features and functionalities desired for a solution

Learn More...

Tree Testing

Evaluate the taxonomy of information on a website.

Learn More...

Prototyping in Figma

Rapidly explore how the experience would be delivered on ServiceNow without a line of code.

Learn More...

Usability Testing

Observe users interacting with a prototype or production instance to see where they encounter friction

Learn More...